Travel - Diverse and Emperor Divers

Campaign Results

Branding - Website development - SEO

INCREASED SITE TRAFFIC

SALES UPLIFT

New website + SEO

The Brief

Travel sales are highly competitive. Booking system complex. Working within the specialist scuba dive sector needs a clear understanding of customers needs + behaviour. Both Diverse Travel + Emperor Divers needed new branding and websites to stay relevant improve SEO + search.

They needed:

  • New Branding

  • New websites

  • Search, SEO and commercial consultancy.

The Solution

Emperor Divers needed a website which combined complex API functions run from a separate engine and their own interface. Diverse travel needed a more traditional solution with increased user friendly capability and strong SEO potential across all sectors.

Assets:

  • New websites

  • Consultancy

  • Campaign management

The Results

Increased functionality gave Emperor Divers an edge in the ever changing scuba diving travel marketplace. New content and campaigns raised Diverse Travel’s profile and regenerated their product with a new buildable look and feel.

Results:

  • Increased visibility

  • Better ranking

  • Excellent customer feedback

The hook - The Divers choice

Both companies appeal to scuba divers. Staying true to the market was paramount but both companies needed a modern looking product with clear search and navigation. They also needed excellent Google ranking without using paid advertising.

branding - uniquely recognisable

For diverse travel rebranding was all about recognition as a dive travel company with the additional ingredient of expertise. the company not only offers years of experience but also the ‘we’ve been there so we can help you’ ingredient.

API Driven Websites - Up to date booking functionality

For Diverse Travel we used a standard Wordpress updatable Elementor format. the basis for Emperor Divers was a much more complex API driven engine. As a booking reservation service it was PARAMOUNT for Emperor to utilise the most up-to-date technology and feeds.

Building content - underwater photography + video specialists.

Working in and around the water for over 20 years the Unit Creative team are no strangers to the underwater world. Helping both companies as consultants and specialist content producers meant we knew exactly what would attract their target market to the products on offer

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