CONTENT MARKETING
Content Marketing
The importance of
Strong FOUNDATIONS can guarantee successful DEVELOPMENT. From taglines to campaign strateGY if you want to connect with your audience ANALYSIS AND STRATEGY WILL HELP YOU ESTABLISH who TO TALK to and more importantly, why should they care?
Get discovered stay connected
Content Strategy
Start from scratch or refresh your current digital campaign strategy we can help you understand your audiences motivations.
Supercharge
your branding
Brand
Analysis
Check you’re on track or go in a new direction, understanding your brand helps build awareness and generate sales.
LINK marketing with
Creative Campaigns
A hook, a tagline, or a single thought can anchor your marketing activity and connect your digital distribution.
USE SOCIAL CAMPAIGNS - BOOST SALES
Posting content isn’t about volume. A series without soul will never be engaging. Emotional campaigns can deliver awareness and sales, generating longer lasting conversations. Stop scrolling, start feeling.
Content strategY
PLATFORM ANALYSIS
Online Series + Stand alone
USER REVIEWS
Courage - it’s what we’re made of
For D3O, the world’s best impact protection, it’s all about trust and substance. Their unique formula gives people the courage to achieve. It’s literally what they are made of.
Unit Creative explored and visualised a number of taglines and campaign routes to give D3O the material to move the brand forward into new territories and new categories.
Brand - Analysis
New brands need a unique tone of voice. A way to stand out, to sound like they mean business. Existing brands need to react to change, reinvent. Our team can help you build an original position or redefine who you’d like to talk to with authenticity and clarity.
AUDIENCE POSITIONING
BRAND POSITIONING
OBJECTIVES
Be a
Brighter Bike
Steve Ranson, inventor of the Brighter Bikes Indicator, had no presence other than his unique personality and inventive life changing product. He needed a tagline, a new website, a unique tone of voice and funding from Dragons Den.
We created an entire brand strategy - tone of voice, copy, photography, video and website. Bingo - The Dragons said yes.
Great stories are told with feelings not facts. Adding emotional depth to your
content marketing can generate interest and sustain longer lasting conversations.
Connect with your audiences hearts as well as their minds.
Creative campaigns
Emotional engagement
Complete camapigns
Regenerate existing content
Notch Passion for life
Tell people about who you are, your origin, your process, or your inspirations. Tap into your creativity. You’ve got this. The way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you.
