NOTCH - Passion for Life

Campaign Results

A new look and feel produced renewed engagement and higher ROAS

RATING INCREASE

FULL SERVICE CAMPAIGN

7 @ ROAS

The Brief

As a successful “mark of achievement” brand Notch wanted to move into a wider market, become a household name.

They needed:

  • A new emotional offer

  • A new corporate identity

  • A social campaign

  • E-commerce services

  • Way to incorporate partner deals

The Solution

UC developed Passion for Life + PRODUCED A FULKL SERVICE OFFER INCLUDING A new asset library.

Assets:

  • Strategy + campaign development.

  • New website + brand look and feel

  • 12+ months of social campaigns

  • E-commerce management

  • Partner deals with IntePride, LMRS, etc

The Results

Over a 12 months period Notch saw substantial ROAS and new customers in many sectors.

Results:

  • 7 @ ROAS / Black Friday

  • Longer dwell times

  • Less bounce

  • Efficient E-commerce and use of Google Shop

From facts to feelings. UC WORED WITH NOTCH TO PRODUCE AN emotive hook - your passions, your Notch. CENTRED AROUND PASSION FOR LIFE we ALSO developed a new look and feel from website TO paid + ORGANIC social. The new content and rebranded advertising produced impressive paid results.

The hook - Passion for Life

Website + social - Notch Stories

Short video content created for both the Notch website &
social media added human interest and genuine engagement.

Paid advertising and ORGANIC.

Notch identified Facebook as their main paid network but were interested in developing other areas such as TikTok. Working through various campaigns we settled on a direct offer driven sales approach linking back to passion for life. This strategy also included an investigation of niches and a proposal for funding development and equity finance.


A perfect example of a brand with appetite and the desire to grow.

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